Daniel Barleben
Media Design & Visual Art
Back

Theater der Gegenwart

April 2023

Theater is never just one thing — it shifts with every perspective, every seat in the house. That multidimensionality was the starting point for this brand identity case study. The logo is a stylized stage seen from multiple viewpoints simultaneously, capturing both spatial depth and a sense of timelessness. It doesn’t settle on a single reading — neither does theater. That logic extends to the business cards, which feature an anamorphic effect: the design reveals itself differently depending on how you hold it after folding.